# Palantir's 'Ontology' Hustle

> Ontology is database modeling. The word's only function is to make people who don't understand databases think they're looking at something new — and happily pay a thousand times more for something old.

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LLMS index: [llms.txt](/llms.txt)

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[![featured](/img/hero/db/ontology-bullshit.webp)](https://vonng.com/en/db/ontology-bullshit/)

Ontology is database modeling. The word's only function is to make people who don't understand databases think they're looking at something new — and happily pay a thousand times more for something old. [**Read more**](https://vonng.com/en/db/ontology-bullshit/)